How to market an online dating site
Online dating sites cater for every age and income brackets.
Niche online dating sites specially cater to ethnic and religious groups, today there are specific sites for every kind of single.
The report by market research group Mintel forecasts that the market will continue its strong growth to reach £225m by 2019, but warns that concerns over safety and online abuse must be addressed.
Mintel analyst Rebecca Mc Grath also points out that popular apps such as Tinder, Grindr and Hinge have tapped into wider mobile and social networking habits in order to drive acceptance.
“The popularity of free dating apps has made a big impact on online dating over the last several years by dispelling perceptions, opening up online dating to a new market and driving mobile usage,” she says.
In fact, one of the more safety-minded dating sites out there, Arrangement Finders, will actually turn down your profile if it contains personal contact info.
This makes sense if you think about it: after all, a dating website acts like a sort of guarantee of your safety.